Connecting your channels

All three are live. Each connects from the same screen, and each has its own rules about when you are allowed to send.

WhatsApp

Connect under Setup. This runs Meta's Embedded Signup in a popup: sign in to Facebook, pick or create a WhatsApp Business Account, pick a number. You never touch Meta's developer console and we never see your Facebook password.

The number must not already be on WhatsApp, including WhatsApp Business. If it is, Meta refuses it. Most people use a new line for this, which also means your personal WhatsApp keeps working on your own phone.

Jabee connects to Meta's Cloud API directly rather than through a reseller. A reseller shares one credit line across its whole portfolio and can revoke yours without warning, which is a thing that has happened to us.

Messenger and Instagram

Same screen, one flow. You pick a Facebook Page, and if that Page has an Instagram account linked to it, both connect together. Meta approved the permissions these need on 7 November 2026, so any business can connect its own Page now.

Messenger and Instagram carry no per-message fee from Meta at all, which makes them the cheapest of the three to answer on.

The two windows, which decide whether a reply sends

Meta does not let a business message somebody whenever it likes. What applies depends on the channel and on who is replying.

The extra six days on Messenger and Instagram come from Meta's human agent tag, which only applies when an actual person is answering. Jabee marks a reply sent from your inbox as human, so you get the longer window, and the inbox checks it before you type rather than letting Meta refuse the send afterwards.

Outside every window, only a message template Meta has approved will go through, and Meta charges for it.

What Meta charges

On WhatsApp, Meta bills your own account directly. The first 1,000 service messages per number per month are free, then Meta's utility rate for your customer's country. Jabee adds nothing to it and could not if it wanted to.

Messenger and Instagram have no per-message fee.

The calculator has the rate card for eleven markets, with the date we read it and which two markets our two sources disagree about.

One business, three channels

All three arrive in one inbox, each row labelled. The assistant is the same on all three and reads the same content. Every plan covers all three at one price, because charging per channel would be charging for which app your customer happens to prefer.

Questions